Apple starts campaign against Android but endorses Google Apps

Apple starts campaign against Android but endorses Google Apps
I want the +Made by Google​ team to retaliate.....HARD

Apple has released an onslaught of ads on +YouTube​​​​​​​​ and a shiny new website explaining why customers should switch to an iPhone from their current non-iPhones. Explaining different points surrounding the camera, iMessage, privacy, environmentalism, and customer service.

It comes at a really interesting moment as Google I/O has just wrapped up announcing a large batch of Artificial Intelligence features such as the Google Lens and Google Assistant which both will be on the iPhone. Particularly, Apple mentions the ease of being able to switch to iPhone and keeping your ", videos, contacts, calendars, mail accounts, message history, and free apps — including Google Apps."

Per usual, Apple gloats about it's attention to use privacy as if they're the only ones encrypting phones. All of Google devices are encrypted out of the box as well, including Pixel. -- Google states the following on its support page:
"On an encrypted device, all personal data gets encrypted. This includes things like your email, texts, contacts, Google Account data, app data, photos, media, and downloads." [1]

What do you think? Do you think this is a shot at Android? Google? Windows? Or all of the above?
[1] --

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